The world first partnership will see the franchise using carbon neutral biomethane in the kitchen and hydrogen gas in a BBQ challenge.
The brand integration with Australian Gas Networks (AGN), part of Australian Gas Infrastructure Group, Jemena, ATCO and Solstice, has seen an upgrade to the MasterChef Australia kitchen, delivering carbon neutral biomethane to the set for contestants to cook with.
Biomethane is made from gas captured from organic waste and processed for use in existing gas networks.
The program will also feature a challenge of cooking with a carbon neutral, hydrogen gas BBQ, taking the iconic Australian pastime to the next dimension.
Paramount Australia Chief Sales Officer, Rod Prosser, said, “We warmly welcome new sponsor, AGN, to MasterChef Australia, the country’s biggest cooking show with a legion of baked on food fans.
“This partnership also aligns with Paramount’s focus on sustainability embedding carbon neutral energy right into the heart of our production, putting this commitment into action.”
Paramount Australia General Manager & Sales Director Adelaide, Cameron Mudge, said, “This is an incredible two-year partnership with AGN that has created a first-of-its-kind kitchen in Australia that we know will lead the way for new homes and commercial kitchens across the country.
“It also shows the impactful, long-term pathways we can create for our sponsors to showcase and integrate their brands in our shows and inspire Australians.”
Endemol Shine Australia Director of Content, Melbourne, Marty Benson, said, “We are pleased to showcase a new era of cooking in the MasterChef Australia kitchen this season, powered by carbon neutral gas. The calibre of cooking this year is exceptional, and audiences will share in a whole world of flavours.”
AGN Executive General Manager Customer and Strategy, Cathryn McArthur, said, “We know Australians love to cook with gas whether that’s in their homes or outdoors on BBQs.
“Carbon neutral biomethane and hydrogen on MasterChef Australia, shows that we can keep cooking the way we know and love with fewer emissions than natural gas.
“It’s a practical demonstration of a low carbon solution that can be delivered by existing gas networks to support Australia’s transition to net zero,” Ms McArthur said.
Biomethane and hydrogen gases are ideal for home cooks and professional chefs alike and are already being mixed with natural gas in existing networks. Small-scale demonstration projects are currently in operation in Adelaide, Perth and Sydney.
AGN is one of several major sponsors this season of MasterChef Australia, with more integration announcements to come.
Featured image: Pictured from left to right – Cathryn McArthur, Executive General Manager Customer and Strategy, Australian Gas Networks, Rob Davis, Senior Engineer Low Carbon Transition, Australian Gas Networks and Michael Weldon, former MasterChef contestant and chef. Courtesy of 10.
