Flexibility, versatility and customisation go a long way in any manufacturing venture. If a company is agile enough to handle the changing needs of its clients, that company will stay ahead of more rigid competitors.

In the words of VEGA Australia Managing Director, John Leadbetter, “There is no one instrument that does it all.”

This tenet is at the heart of VEGA Australia’s approach to business. Mr Leadbetter, a 40-year industry veteran, firmly believes that a company has to have different technologies to suit different applications in a variety of locations.

Since 1984, VEGA Australia has provided instrumentation and measurement technology to businesses in Australia and around the world.

Mr Leadbetter says that a global clientele demands a scalable product range.

“We’re dealing with a number of industries globally, and there are a variety of applications our solutions have to suit,” Mr Leadbetter said.

“There’s no one solution to do everything, so you have different technologies to suit the variety of needs.”

Right now, many within the industry are under increased time and financial constraints. For Mr Leadbetter, this means no two customers are ever in the same boat – and that’s why a blanket approach doesn’t work.

“What we strive to do is make sure we solve the customer’s problem, whatever that may be, so that the next time they have a problem, they come back to us,” Mr Leadbetter said.

“We want repeat business, and you only get that by working closely with a customer to meet their specific needs.”

The VEGA approach, according to Mr Leadbetter, is to sit down with a customer, understand exactly what they’re trying to achieve, and then come up with the perfect bespoke solution.

“We like to offer alternatives. We can say here’s solution A, or solution B. They’ll both do the job, but each have advantages and disadvantages. We let the client decide.”

Mr Leadbetter cites as an example the case of a mining company that contacted VEGA for a method of measuring levels of ore in its plant.

“We went through the process and gave them options, but then they told us they’d accepted different technology from another company,” Mr Leadbetter said.

“So we kept in touch with them, and three months later they came back to us and said the other company’s technology hadn’t worked.”

“They chose the other technology based on price, but their costs doubled because they bought twice.”

Mr Leadbetter explained that VEGA makes a point of discussing references and how the VEGA process works.

“If we come across an application we have no first-hand experience with, we ask our international partners.

Somewhere in the world, someone may have already used it and can give us a reference,” Mr Leadbetter said.

“And we can then pass it on to the customer. If you go the extra yard, you get another happy customer.”

It’s become more evident in the last five years that businesses tend to make decisions on a product based on its long-term benefits rather than price considerations, a change Mr Leadbetter says is overdue.

“You want peace of mind, and you should basically get a lifetime of good operation at no cost,” Mr Leadbetter said.

“If VEGA offers you a unit for $5,000 and someone else offers you a unit for $2,000, you need to look at the cost of ownership rather than the cost of purchase.”

This partner content is brought to you by VEGA. For more information, visit

Charlotte Pordage is Editor of Utility magazine, a position she has held since November 2018. She joined the team as an Associate Editor in October 2017, after sharpening her writing and editing skills across a range of print and digital publications. Charlotte graduated from Royal Holloway, University of London, in 2011 with joint honours in English and Latin. When she's not putting together Australia's only dedicated utility magazine, she can usually be found riding her horse or curled up with a good book.

©2022 Utility Magazine. All rights reserved


We're not around right now. But you can send us an email and we'll get back to you, asap.


Log in with your credentials

Forgot your details?