Hunter Water customers are contributing to a reduction in water consumption, with early modelling indicating that customers are using four per cent less water following Hunter Water’s conservation campaign.

Usage is adjusted to account for climate variations, and the saving amounts to the average yearly water usage of 7000 households, enabling around two years of residential growth in the Lower Hunter without building new supply capacity.

It comes as Hunter Water marks one year since the Love Water conservation campaign was launched, which aims to encourage the community to value water by making simple changes at home such as taking shorter showers or only washing a full load of clothes, to collectively make a big difference.

Hunter Water Managing Director, Jim Bentley, said, “The early indications are that an encouraging number of customers have changed their water use behaviour. Imagine the impact we could have together if even more of us loved water? I’m proud our community is embracing this important message and valuing our precious resource.

“As part of our effort to Love Water, we have been working to reduce losses from our water network.

“In a little over two years, we have reduced leakage by nearly 20 per cent through a range of initiatives, including increasing our active leak detection work and using smart technology to detect hard-to-find leaks.

“We’re committed to learning with our community to create a resilient water system for our region, one which is robust and adaptive to uncertainties, and protects our environment, while also continuing to provide high-quality, affordable services.

“We can achieve a resilient and sustainable water future by working together as a community tovalue our precious resource.”

Minister for Energy and Utilities, Don Harwin, congratulated Hunter Water on its innovative and original campaign, which brings the community together through conservation.

“It’s great to see the positive impact Love Water has had on customers’ behaviour in a relatively short period of time. It’s a credit to both the community and Hunter Water for its efforts to value this critical resource,” Mr Harwin said.

“With a continued focus on water conservation and efficiency measures, as well as Hunter Water’s commitment to reducing leakage across its network, I’m confident that together we can help improve future sustainability and build resilience of the region’s water supply.”

Find out more about how to conserve water in your home and garden at

Lauren ‘LJ’ Butler is the Assistant Editor of Utility magazine and has been part of the team at Monkey Media since 2018.

After completing a Bachelor of Media, Communications and Professional Writing at the University of Wollongong in 2014, and prior to writing about the utility sector, LJ worked as a Journalist and Sub Editor across the horticulture, hardware, power equipment, construction and accommodation industries with publishers such as Glenvale Publications, Multimedia Publishing and Bean Media Group.

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