In this age of customer engagement and heightened competition, your customers’ views are paramount. They will leave you in droves if a more customer focused utility service is available, and all that you have worked hard to maintain will be lost to competitive forces.

You need to re-connect with your customers and understand them like never before. Your business has to be re-aligned to incorporate their requirements as the key business driver. It’s a brave new world, and the utility sector is in the midst of a technology revolution that will shake old models and create new opportunities.

For more information, download: The Naked Utility – Insight Report

This topic will also be discussed further at the 12th annual Australian Utility Week, formerly known as Smart Utilities Australia & New Zealand. Join the event if you would like to learn about these pertinent issues or have a solution to present to them.

Michelle Goldsmith

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