Arup, in association with Australian Water Association, have released the results of nation-wide survey aimed at understanding how their consumers use and think about water.

The findings from the 2015 Australian water consumer outlook showed that there is some concerns over the plans in place to ensure ongoing water security but there is also strong support for alternative water sources including water recycling.

The results found that the top three perceived impacts on water were drought, climate change and population growth.

One of the findings was that 90 per cent of consumers surveyed thought that water recycling was a sustainable non-drinking source and 82 per cent supported the re-use of stormwater.

People surveyed were also positive towards drinking desalinated water, with 82 per cent agreeing or strongly agreeing, 69 per cent agreeing with recycled water and 56 per cent of people surveyed having a positive attitude towards stormwater.

Arup said it is critical for the water industry to understand their customers and this report provides a valuable insight into customer’s views on important issues facing the water sector.

The full Australian Water Consumer Outlook 2015 report can be viewed here

Jessica Dickers is an experienced journalist, editor and content creator who is currently the Editor of Utility’s sister publication, Infrastructure. With a strong writing background, Jessica has experience in journalism, editing, print production, content marketing, event program creation, PR and editorial management. Her favourite part of her role as editor is collaborating with the sector to put together the best industry-leading content for the audience.

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