Water consumption figures for the last ten AFL Grand Finals has been released by Melbourne Water, with large spikes in water usage recorded at key breaks in the game due to delayed toilet flushing.
As a result, it appears that the more engrossing the game, the greater the spike in water usage/toilet visits at key breaks in play.
Known as the “flush factor”, this data has been used to rank the greatest AFL Grand Finals of the last ten years according to the size of the water consumption spike recorded year-on-year.
Using this metric, a clear winner has emerged – the Western Bulldogs’ victory over the Sydney Swans in the 2016 Grand Final.
Colin Neathercoat, Manager, Public Affairs at Melbourne Water, said according to its data, AFL Grand Final day consistently delivered unusual water consumption patterns when compared with other days throughout the year and as a result, allowed it to accurately assess the level of fan engagement across each of the last ten finals.
“Ahead of Saturday’s 2018 AFL Grand Final, we dived into our data archives to get a better picture of water usage rates recorded throughout the last ten Grand Finals and to examine Melbourne-based AFL supporters’ willingness to ‘hold on’ for a break in play,” Mr Neathercoat said.
“The results are resounding with the Bulldogs’ 2016 Grand Final victory emerging as a convincing winner, followed by Collingwood’s draw with the Sydney Swans in 2010, and the Swans’ 2012 final win.
“According to our data, the Bulldogs’ epic victory over the Swans in 2016 gripped the city as it gritted its collective teeth and remained firmly on its couches, engrossed by the unfolding drama. However, during Hawthorn’s easy win over the West Coast Eagles in 2015, Melbournians were more than happy to miss a few minutes of the action whenever the call of nature arose.”
Lauren ‘LJ’ Butler is the Assistant Editor of Utility magazine and has been part of the team at Monkey Media since 2018.
After completing a Bachelor of Media, Communications and Professional Writing at the University of Wollongong in 2014, and prior to writing about the utility sector, LJ worked as a Journalist and Sub Editor across the horticulture, hardware, power equipment, construction and accommodation industries with publishers such as Glenvale Publications, Multimedia Publishing and Bean Media Group.