WA Water Minister Terry Redman has launched a new water saving campaign on television, radio and in print encouraging West Australian’s to be much more accountable for their water use in the context of a drying climate.

Fresh Water Thinking is a new approach from the Water Corporation to remind the community how precious the city’s water supplies are and the important role everybody plays in reducing Perth’s water consumption.

Mr Redman said the campaign demonstrated how the management of Perth’s water sources had to change in the face of a drying climate and encouraged the community to embrace this new direction.

On our first hot day in November, Perth residents used over one billion litres of water – that would normally only be expected in the height of summer,” he said.

“Long gone are the days when we could simply rely on dams, WA’s water is now sourced from a combination of ground, sea and recycled water and importantly, is saved by reducing the water use of individuals.

“We need to reduce scheme water use in Perth to 125,000 litres per person, per year, by 2030 but the good news is that we are already well on our way.”

Since 2001, Perth residents have reduced their annual water use from 191,000 litres per annum to 132,000 litres in 2012-13.

“But the more water we save, the harder it is to find new ways to save and for this reason we all need to try some Fresh Water Thinking,” the Minister said.

“We’re asking the community to think outside the box for new and inventive ways to save – just as we’ve had to, to diversify our water sources.

“The community has an important role to play in sustaining Perth’s water supplies and we must keep our water use to a minimum, especially leading into and over summer.”

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