A new program has been launched to help encourage the development and uptake of innovative technologies in the water sector.
Many Australian small and medium-sized enterprises (SMEs) experience challenges in growing their business in the water sector. Barriers can include limited knowledge of the water market and the various regulatory requirements, competing products from overseas, or a lack of understanding of the value proposition in water sector specific applications.
The SAT Water – Showcasing Australian Technologies in Water – Program aims to assist Australian SMEs to overcome these barriers by providing direct access to the end-users within water utilities. The program objectives are to:
- Share market knowledge with SMEs regarding the water industry’s needs via an information session
- Undertake technical and commercial due diligence on eligible SMEs and provide feedback
- Select relevant and appropriate technologies, undertake one-to-one coaching sessions, and advise SMEs on the best approach to take to successfully promote their offering
- Increase the exposure of Australian SMEs to potential customers, which will enable the dissemination of end-user feedback, project opportunities and ideas to enhance business development
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