Monkey Media, the team behind Utility magazine, has been named on the Australian Financial Review’s Fast 100 List for 2018.
As the utility industry has grown, so too has Monkey Media by combining the publishing side of the business with running industry events, and a content marketing agency specialising in the niche areas of utilities, infrastructure and energy.
Utility editor, Charlotte Pordage, explains how constant innovation in the sector has contributed to continued interest and a growth in readership.
“The utility industry is experiencing a period of rapid upheaval, brought on by technological advancement and changing customer behaviour, and our readers are keen to stay up-to-date with the latest news. Our advertising partners know this, which is why we have been able to grow our business by helping them spread the word about their own capabilities,” Charlotte said.
Utility magazine’s growth has also seen it branch out into events with the annual Digital Utilities conference and awards ceremony, which will return for a second year in 2019.
Monkey Media Founder, Chris Bland, said, “Monkey Media has always been a hybrid, and what’s pleasing about our growth is that it has come from both the traditional publishing, and the digital and content marketing sides of the business. Having capabilities in one of these areas supports the other and vice versa.
“For us, it’s never been about print versus digital. In publishing and in marketing the platforms may have changed, but the fundamentals haven’t. It always comes back to two things, audience and content, and if you can get both those things right you can continue to attract attention and utilise the value that comes with that.”
As 2018 draws to an end, Monkey Media is still working hard for its clients and partners to ensure 2019 is even bigger.
For more information about working with the creators of Utility to help you achieve fast growth, contact Monkey Media.
Lauren Butler is the assistant editor for Utility Magazine. She’s based in Melbourne, Australia.