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An educational water use campaign by Victorian water utility has been nominated for the ‘Sustainable Practices’ category as a finalist in the 2022 Mumbrella Awards.

Yarra Valley Water’s educational campaign, ‘Water Watcher’, encourages primary school children and families in the service area to place a character on their taps at home. 

The Mumbrella Awards recognise work and talent across the marketing, advertising, media, production, PR and communications sectors.

The four available characters – Welly, Washy, Wavy and Wade – are aliens that have relocated to earth after their planet became uninhabitable because it ran out of water. They sit on taps and act as a visual reminder to turn taps off when they’re not in use.

The goal of the campaign is simple: to educate young Victorians that water is a precious resource, and everyone needs to save as much as possible.

Ultimately, it creates a moment in children’s homes that encourages action and water-saving behaviours.

Yarra Valley Water Managing Director, Pat McCafferty, said it was a lot of fun planning and executing the Water Watchers campaign, and Yarra Valley Water is thrilled that it has been recognised by Mumbrella as a meaningful and important sustainability campaign.

“We wanted to let our customers know that water conservation can be a fun and memorable experience, and I’m confident we achieved that,” Mr McCafferty said.

“We received overwhelmingly positive feedback about the campaign, which is a credit to our team at Yarra Valley Water.”

The campaign supports the Victorian Government’s Target 155 campaign, which encourages Melburnians to reduce their average daily individual water usage from 159 to 155L a day.

The Water Watchers program has further expanded, reaching schools within the Yarra Valley Service area through a free educational incursion program.

The 2022 Mumbrella Awards will be held on 4 August 2022.

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